An Idea For the TV Networks
This morning. Me. Breakfast table. In my hands is a newspaper so fresh that the ink is dripping into my protein shake.
The paper no doubt is the WSJ. From the start of 2007, the paper is much slimmer, which makes me suspect that Dow Jones hired Rachel Zoe as creative director.
The section? That would be the Personal Journal. Usually, not much for me in this area. Many articles on retiring, investing and other things I can only wish for.
The article was on the front page of the section. It discussed the TV programming available on the web. For whatever reason, the article chose to focus specifically on the TV networks. CBS, NBC, FOX and ABC.
Anyways, the thing is, that the piece mentions that some of these sites update shows on an ad hoc basis. Basically, there lacks a consistency of web programming. Especially when compared to the old fashioned television, which has a TV Guide magazine, programming channels and that annoying friend of your who calls you every time 24 is on the tellie.
My hero!
So, I am here to offer a solution that will enhance the online TV viewing experience of web browsers. Here’s what the networks need to do:
1) Set up a simple email notification process; whereby if I visit CBS to watch episodes of CSI, I can enter my email address and receive an email notice whenever CBS uploads a new episode. Simple, eh?
Keep in mind that this is also a kickass opportunity for the interactive ad departments to build an email databases…and sell newsletter ads on a CPM basis.
2) Another option is to offer an RSS feed. Again, it would mean setting up an RSS feed that would update each time a new show is unleashed. Duh.
Wake up fellows! It’s 2007. Do you really want Apple Inc. to consume you for breakfast!
Get on this ASAP.
xoxo,
Shmuly
January 11th, 2007 at 2:27 pm
What exactly does the internet do again?
January 11th, 2007 at 10:44 pm
It’s a series of tubes…