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This is a good thing. If I were Gap (I am not) or if I worked (I do not) or even if I had a say in the matter (don’t have that either) things would be done slightly different.

Right now Gap is promoting the Skinny Pants. It’s Back. From Gap. With Audrey Hepburn. The commercial is on the Gap.com homepage.

Me? I’d do the same thing. But, a real big but (cause I like big buts), I’d have it playing in a YouTube player? Why is that? Because the YouTube player exudes the sense of “we are with it; we get it; we are hip; watch the clip; Gap is cool”.

I did find the ad on YouTube. For my site, I chose the one with the most views. Positive comments on this as well over @ YouTube.

This entry was posted on Wednesday, September 20th, 2006 at 5:46 pm and is filed under web 2.0, fashion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.