Gap Haunted by the Dead
The good thing of having a celeb endorse your product is all the PR. The bad thing is the possible bad PR that a celeb can stir. That’s why it’s always safest to have a dead celeb promote your product. Right? Wrong!
I love doing that…the whole right/wrong thing! Anyways, Gap enlisted Audrey Hepburn to promote their brand. Today, there is gossip involving the late Ms. Hepburn.
BTW, Google Checkout took things to a WNL. (whole nuvva level). Who is touting Geckout on the Google blog? Odimo. They were recently delisted from Nasdaq. Solid company (worldofwatches.com & ashford.com) Promoting Geckout. Rocking. Next Google Checkout endorsement….from Enron.
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