Gap Hires Rachel Zoe (AGAIN)
Rachel Zoe, stylist to the Stars, has a new gig. She will be the first guest editor on Piperlime.com. For those of you who do not yet read my blog, piperlime.com is the new online shoe brand from Gap, bearing a suspicious looking logo.
According to this article, Zoe has been helping this shoe project from way back.
This is not the first time she has collaborated with the Gap. She also did some work with Gap Body. More pics here. Read more here, including this quote from Zoe: “You need to pay attention to your bra!“
Why is Gap all over Rachel Zoe? Because their brand is suffering and they need help ASAP.
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Battelle SearchMob 
September 15th, 2006 at 6:18 pm
[…] Jagshemash. Piperlime.com, the shoe site emanating from Gap Inc., plans to go fully live within the next few weeks. The company needs an exciting launch idea. They need something or someone to generate buzz. I hope they realize that the average shopper is not familiar with Rachel Zoe. […]
February 16th, 2007 at 4:50 pm
[…] Gap continues to struggle. They need a savior. Rachel Zoe is giving them some help with piperlime.com. But that’s still not enough. […]