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To me, this is big news. Google Checkout has added copy to the shopping cart icon. Allow me to explain. Please. Be patient. This will be quick.

At the end June, Google Checkout went live. From that time one, Google has continued adding merchants to their rooster roster.

Now, when you make a Google search for a particular product, if the merchant uses Google Checkout, the checkout icon will appear along the ad. The intention is to inform consumers that the merchant uses Geckout.

However, one of the flaws with the shopping cart icon was that unless you worked in ecommerce, most people were clue as to what the heck the icon represented. For most people, they would consider the google shopping cart icon to be nothing more than a UFO; unidentified foreign object. Again, unless someone is in the business media, or in online marketing, the icon was something right out of the Da Vinci Code.

Today, I noticed that Google had the sense (Google Ad Sense!) to add text to the shopping cart icon. The text reads: Google Checkout Accepted.

This is a step in the right direction for Google Checkout. Up until now, for the most part, Google has been busy educating the merchants. It’s also important to inform the potential shoppers about too!

This entry was posted on Tuesday, September 19th, 2006 at 3:20 pm and is filed under Google Checkout. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.