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Last week, I posted a YouTube clip addressed to Gap employees. The clip has since been taken down, by me, due to its shoddy quality and my rather shabby appearance.

In the clip, for the unfortunate who missed it, I mentioned that a Business Paper would be publishing an article on Piperlime. I did not lie.

On Friday, San Francisco Business Times writer, Sarah Duxbury, wrote an article about piperlime: Piperlime — the shoe fits, Gap wears it.

Most who you who visit the blog are familiar with the majority of the article. Here’s what’s new:

1) Piperlime will also be selling shoes from Taryn Rose & Mephisto.

2) Gap denies the site will launch on October 16th. Perhaps they are having delays. Who knows?

3) The site, as per Zappos, will be offering free shipping and free returns. (The domain ” werejustlikezappos.com” was the original site name, until piperlime saved the day

4) Alex Clark is the Gap spokesperson quoted. I think he might have been high while giving the following comment “”Now we’re able to dress our customers from head to toe, and that’s something they said they wanted.” Problem with this statement is that the Gap brand already sells shoes! Ooops

This entry was posted on Tuesday, October 10th, 2006 at 8:55 pm and is filed under internet marketing, piperlime, fashion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.