Piperlime Paints the Town (and your toes!) Green
Ever since Gap Inc. announced the launch of an online shoe site, I have been jumping up and down with joy. It’s exciting because 1) I love shoes 2) I love Kim who ALSO loves shoes 3) The brand will inject new life into the Gap brand 4) the site will be strictly online! (a wise decision on Gap’s part.)
The site went up a few weeks ago. It has since been indexed by Google. Now, I discover that Piperlime.com is also running ads on Google! Another good move in the right direction.
More updates from this article.
- There was just a shoe convention in Vegas.
- Piperlime did a brand launch there.
- Employees wore green
- Lime mojitos and pedicures (green polish optional) were offered to guests!
- Piperlime will carry 200 brands including Betsey Johnson, Kenneth Cole, Birkenstock and Timberland
- Piperlime.com will feature helpful editorial content
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