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Behind every great company that has not yet launched, there exists a group of skilled persons. And behind this group of skilled persons is most probably several aeron chairs.

Gap will shortly launch an online shoe brand called piperlime. Who is running the show? Who is taking care of sound, lights and props? We have been in touch with the staffing stud. But who does this clever creation report to?

Here’s a few key players:

Paul S. Pressler is President and Chief Executive Officer of Gap Inc.

Toby Lenk is President, Gap Inc. Direct.

Cathy Beaudoin is Senior VP. (of Gap Inc. Direct) I can’t find her pic, so for now, I have decided that on this blog, Cathy will share the exact same looks of Katie Couric.

This entry was posted on Sunday, August 27th, 2006 at 9:41 pm and is filed under internet marketing, piperlime. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.