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That is the soup question of the day. First, we would like encourage the piperlime.com employees to keep up the good work. Yes, it’s not easy launching a new brand. But consider the bright side, at least your shoe company doesn’t have to deal with this.

Someone asked me which brands will piperlime sell? We will shed some light based on what we know…

1. The other day I covered that piperlime will be selling female shoes from Anyi Lu.
2. Today I discovered that Piperlime will also be selling children’s shoes from UMI. Although piperlime is proudly displayed on the UMI Shoes homepage, there is no piperlime mention under UMI Shops. Why? Because piperlime.com is not yet live!
3. In the press release announcing piperlime, Gap Inc. had this to say “The new business is expected to go online in time for the 2006 holiday season with a broad assortment of footwear offerings from designer to casual brands.
4. And finally, according to a Piperlime employee, piperlime will 1) be selling all sorts of brands. PLUS, she says that piperlime.com will go live in October!

This entry was posted on Tuesday, September 12th, 2006 at 6:45 pm and is filed under internet marketing, piperlime, fashion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.